The Chemistry Works is a family of creative businesses – so who better to create the collateral for the PwC family business survey? In fact, it was probably our extensive experience of working with global brands and previous involvement in developing the PwC house style that made us the ideal partner.

For the family survey project we created a full suite of communication items, including the full report itself, case studies, online elements and animation.

The project has been a phenomenal success. When PwC polled global leaders to ask if it was relevant and useful, 100% of them answered, yes. And that’s a first for our very grateful client.


We presented the IQ interactive pdf to 35 of our territory implementation leaders this week. We used ‘live meeting’ and included a ‘live poll’ to ask them if templates and guidelines for this type of collateral would be useful – the result – 100% said yes!!

This has never happened before!

Good meeting on Friday, thank you. And made so good by your total engagement with our challenge – plus great design! of course! I would like to include your visuals in our brand promotional film

Helen Atkinson